Unilever has launched an on-pack promotion on the Magnum core range.
The Win a Magnum Pleasure Card promotion is running on impulse singles and multipacks of Magnum Classic and White. It is also running on Almond and Ecuador Dark.
A unique code is on the stick and consumers can text or enter the code online to win a prepaid MasterCard worth between £10 and £1,000 for winners to spend on whatever pleasure they choose.
Anna Ford, senior magnum brand manager at Unilever UK, said: “The Magnum Pleasure Card promotion will generate huge consumer excitement, driving frequency during our peak season. We are offering a massive prize pool of over £1m worth of Pleasure Cards, with 25 cards to be won every hour in April, May and June.”
Magnum has also launched Magnum Temptation in Chocolate and Caramel amp; Almond. Both are available in impulse singles boxes and multipacks.
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