UBUK moves into breakfast

United Biscuits UK has introduced Mini Croissants from the McVitie’s Cake Company.

The croissants are available with either chocolate or strawberry flavour fillings. They can be eaten straight from the pack, or on-the-go, or heated in the oven.

The range is packed in a block-bottomed bag with a bright yellow design to aid standout on shelf. The launch is being supported with in-store promotional activity throughout May.

Mike Benton, marketing controller at the McVitie’s Cake Company, said: “People are finding that their lifestyles are becoming increasingly busy and it is more difficult to find the time to eat breakfast. This launch of Mini Croissants provides consumers with the perfect solution for a quick breakfast or snack on the go.”

Both variants come in packs of seven and have an RRP of pound;1.19.

Contact: 0800 138 0813

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