United Biscuits UK is launching two of its biggest ever on-pack promotions on its McCoy’s and Hula Hoops savoury snacks brands.
The McCoy’s on-pack promotion is offering consumers the chance to “Win the World’s Best Sports Seats”, while Hula Hoops is offering the chance to play “Hunt The Hoops” and win cash and family prizes.
Top prizes in the McCoy’s promotion include two seats at a Grand Prix in the Far East or a football match in Brazil. Every pack also gives £10 off if more than £50 is spent at all:sports. The promotion will be supported with a marketing investment of more than £750,000.
Hunt The Hoops has a top prize of £25,000 and there is a voucher for £7 off adult admission to Tussauds theme parks on every multipack sleeve.
UBUK has developed point-of-sale materials and retail-entertainment to drive awareness of both promotions in store. The promotions will be appearing across the entire range of McCoy’s and Hula Hoops SKUs.
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