United Biscuits UK has launched a nationwide ‘Share the Goodness’ campaign to encourage consumers to think a little differently about McVitie’s biscuits.
The campaign is highlighting the good ingredients of the range including the wholemeal in McVitie’s Chocolate Digestives and the goodness of oats in McVitie’s HobNobs.
The pound;2.5m ‘Share the Goodness’ campaign will encompass in-store promotions and displays and outdoor advertising.
Sarah Clatworthy, McVitie’s marketing manager of UBUK, said: “The ‘Share the Goodness’ campaign is aiming to re-engage consumers with the McVitie’s core range and show that the brand is still relevant and valuable in today’s modern world.”
UBUK is also introducing McVitie’s Milk Chocolate Butterscotch Digestives, a limited edition flavour that will be available until July.
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