United Biscuits UK has announced a second reduction in the saturated fat content in three of its McVitie’s biscuit brands.
McVitie’s Digestives, HobNobs and Rich Tea have all had saturated fat reduced by a further 50% following a similar reduction a year ago.
Jon Eggleton, marketing director at UBUK, said: “Our first reduction in saturated fat was a major investment by UB. Through the investment of a further pound;5m, we have achieved this second reduction without compromising on the recognisable taste and texture of McVitie’s, the nation’s favourite biscuit. We recommend that retailers get stocked up on the entire McVitie’s range to take advantage of the increased sales and profit opportunities that the second saturated fat reduction will present.”
An on-pack flash will communicate the further reduction to the consumers and the ‘a further 50% reduction’ will highlight the second upgrade.
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