UBUK has relauched its McVitie’s Boasters range with new packaging and two new variants.
Boasters Cranberry Almond and Boasters Dark Chocolate Ginger join the established variants Chocolate Chunk and Chocolate Hazelnut.
The packaging revamp sees the pack become upright instead of long. This provides better shelf space, as all four of the new packs fit into less space than the two old ones.
Nick Stuart, commercial manager at UBUK, said: “These new variants and contemporary upright packaging bring Boasters right up to date. The move from long to upright packaging gives retailers more shelf space so they can accommodate these new products and offer a full Boasters range to satisfy customers looking for special treats.”
Contact: 0800 138 0813