Mars UK has launched a pound;1.6m TV advertising campaign to promote Twix as the perfect tea break snack.
The advert used the ‘Happy Together’ song with the strapline ‘Twix. Two great tasting bars. Happy Together.’
From September 24 Twix will be sponsoring ‘Afternoon Tea with Suggs’ on Virgin Radio for three months and will reach 4.5 million consumers.
Twix is also linking up with the Typhoo tea brand with sampling activity in October. Consumers will be offered packs containing Twix and Typhoo tea bags to encourage them to take a tea break with a Twix as soon as they get home.
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