Twinings solves infusion confusion

Twinings has refreshed its range of foodservice infusions by creating three distinct segments: Fruit Bliss, Classic Herbal and Wellbeing Blends.

The segments are intended to help consumers choose the infusion best suited to them, be it a fruity taste with Fruit Bliss, a traditional healthy herbal infusion with Classic Herbal or a blend of taste and health with Wellbeing Blends. All are communicated by a new pack design.

Business unit controller Chris Doyle said: “Twinings has always led the way in the infusions market and as consumers increasingly look to lead a healthier lifestyle, more and more are choosing infusions. The newly segmented range and new packs will help consumers understand the choice of infusions and will be supported by a national TV campaign in February.”

Contact: 01264 348681

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