Twinings has launched Twinings Roast and Ground Coffee Blends.
The coffee is made from 100% pure ground Arabica beans from around the world and comes in four variants: Intense, Rich, Mellow and Decaff.
Twinings hopes to replicate the success it has seen with its Everyday Tea and Hot Chocolate launches with national TV advertising.
Jon Jenkins, UK sales director of Twinings, said: “We have carried out research which focused, not only on delivering taste, but provided an insight into the realities of choosing coffee. We discovered that a lot of consumers are confused by single origin coffees, not understanding how they will vary in flavour and so picking products through ‘pot luck.’ Twinings blends clearly communicate through their names and strength indicators exactly what a consumer can expect.”
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