Turkish bar breaks out of blocks

Cadbury Trebor Bassett will launch Dairy Milk Turkish in a single bar format on August 15.

The product has been available in a block format since 2003, and according to the company exceeded all expectations achieving the company’s best cash rate of sale after Cadbury Dairy Milk.

It said it was launching the new format due to public demand.
The launch will benefit from a £20m multi-media marketing campaign in support of the Cadbury Dairy Milk brand. Cadbury Dairy Milk Turkish 49g is expected to be worth £8m on top of the existing Cadbury Dairy Milk large block range – already worth in excess of £12m.

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