Toffee Crisp sharing bag from Nestl eacute;

Nestl eacute; Confectionery has launched Toffee Crisp Clusters.

According to Nestl eacute;, the sharing bag category is worth pound;168m with the bitesize treats pushing its growth ahead of the total confectionery category to 5.2%.

Graham Walker, trade communications manager of Nestl eacute; UK, said: “The launch of Toffee Crisp Clusters taps into the growing trend towards confectionery to share and in particular the sharing bag format. Sharing bags are an excellent way for retailers to increase sales and profit, particularly as the sector is growing so rapidly. Retailers should take advantage of this new launch by stocking up and displaying Toffee Crisp Clusters with all other chocolate bags in a high traffic area to encourage impulse purchases.”

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