Toblerone One by One has been given a new pack design, which aims to give the product a more premium, adult look. Toblerone One by One includes a mix of flavours including classic milk, white and dark chocolate Toblerone chunks, as well as praline centred chunks and chunks of classic Toblerone chocolate with white chocolate peak.
Sarah Petts, channel and communications manager of Kraft Foods, said: “The brand continues to attract new customers, shown by its growth of 38% year on year, which makes it a key listing for retailers wanting to cash in on the confectionery gifting and sharing trade.”
Toblerone One by One 200g packs have an RRP of pound;2.79.
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