Toblerone giving a bar To Myself

Kraft Foods is launching a limited edition 100g Toblerone bar as part of the ‘To Myself’ campaign.

The new bars are aimed at female consumers and feature a pack design with the Toblerone logo replaced on one side with the words ‘To Myself’ in bright pink lipstick letters.

The marketing campaign will be supported by a spend of pound;3m on media activity and point of sale units that hold 120 bars.

Sarah Petts, channel and communications manager for Kraft Foods, commented: “Within their day most women find a few moments for a personal treat, something just for them, and a chunk or two of Toblerone ‘To Myself’ is perfect for such a moment.”

Contact: 01242 236 101

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