Tilda to spend over £6m on promotion

Tilda has unveiled plans to invest more than £6m in promoting its Basmati rice, and the Tilda Rizazz microwaveable recipe rices.

The campaign will incorporate new TV advertising for the brand, countrywide sampling by in excess of 250,000 consumers, consumer PR activity with Britain’s leading chefs and trial-generating trade promotions in store.

Contact: 01708 717279

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