Coca-Cola is launching Sprite 3G, an energy drink that combines the lemon-lime flavour of Sprite with three revitalising ingredients – glucose, guarana and caffeine from green coffee beans.
It will be rolled out throughout convenience channels from October onwards, and initial marketing support for the launch will include an ambient media campaign and nationwide sampling.
Marketing director Norman Brodie commented: “Sprite is a fantastic, growing brand. It has undergone a 12% increase in growth in the last two years alone.
“With pre-launch consumer feedback reinforcing Sprite 3G’s, great taste and refreshment credentials, we are confident that it will prove a welcome addition to the Sprite brand portfolio and our ongoing commitment to provide consumers with a diversity of refreshment choices.”
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