Unilever UK is launching an on-pack promotion on PG Tips, which gives customers the chance to receive a three-month magazine subscription.
The magazines include Prima, Good Housekeeping, Country Living and House Beautiful. To claim their gifts, customers have to collect three unique codes from PG Tips 80s, 160s and 240s core packs as well as from PG Tips Decaf 80s and 160s packs.
Tana Walker, PG Tips assistant brand manager, said: “Our new magazine subscription gift sits very well with both the PG Tips brand as well as the tea category. The magazine titles we have chosen perfectly complement the important ‘coming home’ tea moment and by offering consumers an opportunity to get a subscription of their favourite magazine, we’re reminding them of the value of this occasion.
“Added-value promotions such as these are essential to help drive value back into the tea category and help consumers see the benefit of purchasing full-price products.”
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