Tetley Blend of Both is now available across all retail channels.
The blend of black and green tea comes in pink packaging in packs of 80 bags with an rsp of £2.55. Outers contain trays of six.
Customer marketing controller for Tetley Simon Attfield said that many consumers like the health benefits of green tea but not the taste. ‘‘This product offers them the best of both worlds.”
To date, Tetley Blend of Both has proved highly popular with consumers, showing the highest level of repeat purchase of any new Tetley product. “Our challenge is to get consumers to give Blend of Both a try. We have a programme of sampling and marketing support in the coming months to achieve this,” added Attfield.
Contact: 0800 387227