Tetley is to launch its new Tetley Extra Strong brand to the convenience sector. The new line will be available in cash and carries and wholesalers from this month, and will be in 80s soft pack, shrink wrapped in sixes to minimise stock holding.
“Our strategy is to provide a tea to suit every mood and every occasion. Whatever consumer preference we aim to have a tea that will be just right,” says Simon Attfield, customer marketing controller for Tetley.
“Our research showed that 40% of UK consumers have a preference for a stronger tasting cup of tea and Tetley Extra Strong delivers the full taste these consumers are after without the need for extended brew times or double quantity bag use.”
He said a full programme of marketing support was planned for Tetley Extra Strong throughout the year including a mixture of TV advertising and extensive product sampling throughout the country.
Contact: 020 8338 4598