Tangerine has announced the launch of its Princess Marshmallow Egg.
The egg has an outer of milk chocolate and a pink marshmallow centre. It contains fat free marshmallow and all natural colours and flavours.
According to Tangerine the Easter market is worth pound;227m and Tangerine hopes the Princess Marshmallow Egg with allow them a share of that market.
Helen Sears, brand manager of Tangerine, said: “This launch will create our first ever seasonal product specifically targeting Easter. This is another example of our ambition to build on our position in the market with new and innovative products that will strengthen our brand portfolio and deliver real customer satisfaction.”
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