Independent sugar confectionery firm Tangerine is re-launching its traditional range of Taveners sweets.
The range has been brought up-to-date with improvements such as all natural colours and flavours added and hydrogenated fat and added salt removed.
New packaging with distinctive graphics is designed to emphasise the heritage and consumer fondness for the lines.
Helen Sears, brand manager for Taveners, said: “Sweet-toothed adults will find it hard to resist these ‘proper sweets’ which we are confident will be sure-fire sellers. The use of healthier ingredients, especially the switch to completely natural colours and flavours, gives us a further opportunity to stand out in the marketplace.”
The new range includes wine gums, jelly babies, fruit pastilles, real milk chocolate eacute;clairs, humbugs, chocolate limes, dairy toffee and American hard gums
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