Unilever UK has announced a re-launch across its Sure, Lynx and Dove ranges.
The roll-on deodorants are available in a new upside down format with patented technology to deliver consistent dosing when applied.
Andrew Cowen, senior men’s category manager of Unilever UK, said: “We are responding to consumer trends and introducing ground breaking products under each of our deodorant brands in order to energise the category. Our new deodorants ranges will drive penetration into an existing flat market, as well as bringing value and volume growth into the category and ultimately delivering substantially better products.”
Unilever is also launching Sure Girl, which is specifically targeted at understanding teenage girls. It is available in three fragrances and is handbag sized.
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