New Covent Garden is launching a summer soup range.
The new flavours of Carrot Coconut and Watercress Cr eacute;me Fraiche will join the returning variants, Pea Mint, Gazpacho and Summer Vegetables.
The summer range will run until September and each pack will have ‘Fresh for Summer’ flashed across it.
Nigel Parrott, marketing director of New Covent Garden Group, said: “While fresh soup sales will always peak in the winter months, the launch of a summer range gives the brand all-year-round appeal, enabling consumers to enjoy our soups hot or cold, indoors or outdoors.”
The brand will be supported with a sampling and sponsorship programme.
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