STG launches a new RYO brand

Scandinavian Tobacco Group UK (STG UK) is launching Salsa, a new range of roll your own (RYO) tobacco, following a successful trial in a limited number of cash and carry and multiple retail accounts.

Salsa is a premium Virginia blend in three pack variants 10×12.5g (RRP pound;3.19 per pack), 5x25g (RRP pound;6.29 per pack) and 5x50g (RRP pound;11.99 per pack). A 5×12.5g format will be added by the end of April that is designed to reduce cash outlay for independent retailers.

Alan Graham, head of marketing at STG UK, commented: “The RYO category has grown by 56% in the last five years. Salsa has performed very well where it has been on trial, with its competitive price point and striking design and offers retailers the chance to make some competitive margins.”

Contact: 020 8731 3400

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