Spar is launching a range of new and redesigned chilled products aimed at family winter dining.
The 23 “hearty favourites” consist of ready-to-cook main dishes, as well as a range of vegetable side dishes, designed to help shoppers to quickly create a family meal.
The range includes two new prepared chicken lines: Chicken Wrapped in Bacon, and Hunter’s Chicken, both price-marked at £3.50. Packaging across the range has been given a new look to fit alongside Spar’s Italian range. The complete range is worth an estimated £2.5m per annum to Spar.
UK brand director Susan Darbyshire said: “We know that customers who buy their evening meals spend twice as much in Spar stores, so these new launches offer retailers a great opportunity to boost sales this winter.
“On-going two for one promotions and price-marking is used across much of the range and some classic dishes will feature in our national media campaign in November, helping increase consumer awareness and demand,” she said.
Winter Warmers is available from 10th October.