Snack-a-Jacks range expanding

Quaker is continuing to develop its range of healthier snacks with the introduction of Snack-a-Jacks Chocolate Delights, a range of premium Snack-a-Jacks Jumbos in two new sweet flavours, Chocolate Chip and Chocolate Orange, and new Smoked Ham flavour Snack-a-Jacks Mini Bites.

The launches will be supported by a £3.3m media plan for the Snack-a-Jacks brand in 2005 that includes TV, radio and press advertising.

Snack-a-Jacks Chocolate Delights contain real chocolate but have less than 10% fat, making them ideal for the core target market, said PepsiCo trade marketing manger Nicky Seal.

She added: “50% of Snack-a-Jacks Jumbo value comes from Caramel flavour alone, and as such we believe there is huge opportunity to grow the sweet snacking opportunity, and further drive both brand and category. In Chocolate Delights we have a healthier less than 10% fat snack with the added indulgence of real chocolate.”

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