Quaker Snacks is expanding its Snack-a-Jacks range with Snack-a-Jacks Mini Bagels and Mini Breadsticks – savoury nibbles with less than 10% fat.
The new healthier snacks will be available in two varieties, Sour Cream Chive Mini Bagels and Cheese Onion Poppy Seed Breadsticks.
The Snack-a-Jacks brand is currently valued at £46.4m and Mini Bagels and Mini Breadsticks are expected to become a £9m brand within one year.
PepsiCo trade marketing manager Cara Beeby commented: “Mini Bites were launched in 2004 in order to target the evening snacking market and they have proved to be hugely popular. The new Mini Bagels and Mini Breadsticks will build on this popularity.”
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