Skittles adds Blue to the rainbow

The Wrigley Company has announced that the Blue Skittle will be joining the rest of the rainbow.

The limited edition Blue Skittle packs will be available for a three-month period and the packs feature an additional blue stripe on-pack. The pack also encourages consumers to visit the Facebook page to follow the Blue campaign and win prizes.

Elena Ibora, brand manager of Skittles, said: “The success of the Skittles UK Facebook page has been phenomenal, proving Skittles core fans are clearly socially active online. However we want to keep them engaged by ensuring the element of surprise is present in all we do.

“Our new Blue campaign will do just that. We are confident that with activities like the new limited edition Blue variant and driving people to the Skittles Facebook mechanic will create refreshed interest in the brand as well as driving sales.”

Contact: 01752 752094

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