Gallaher, the tobacco manufacturer, has announced the national launch of Silk Cut Graphite.
Silk Cut Graphite is designed to meet the highest demands of customer satisfaction by incorporating an innovative dual carbon filter. The pack is designed to be eye catching with a silver bevel edged pack and a masculine appeal.
Activity to support the launch in the wholesale and distributive channel includes A2 posters, shelf barkers and free standing display units.
Jeremy Blackburn, group trade communications manager of Gallaher, said: “The dual carbon filter is unique to the UK market and complements the existing brand portfolio. Silk Cut Graphite will appeal to young adult smokers seeking a smoother smoke and full flavour, while retailers can take advantage of the fact that Silk Cut is still growing in the premium sector and Silk Cut Graphite will increase the brand’s prominence and share of this market.”
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