Premier Foods has launched a new range of Sharwood’s Biryanis, a sauce and spice mix.
The range includes Tomato Cumin, Mint Coriander and Coconut Curry Leaf.
According to Premier Foods, Indian sauces is currently the second largest segment of the cooking sauces market, and is showing strong growth of +8.2% year on year.
Premier is aiming to fill a gap in the market, providing consumers with a simple Biryani solution. Each SKU comprises 420g of sauce and 12g of spice.
Contact: 01494 680727