Scottish Newcastle UK has struck a deal to exclusively import, market and distribute Tiger Beer in the UK from March 2.
Since 2005 Tiger Beer has been imported and distributed by Tiger Beer UK Ltd, a subsidiary of Asia Pacific Breweries, which owns the brand.
Commenting on the new agreement, Jonathan Townsend, speciality brands director S N UK, said: “We are delighted to add the power and potential of Tiger Beer to our portfolio of speciality brands. Tiger already enjoys a loyal consumer following in the UK and it is widely regarded as the Far East’s most stylish premium beer. By accessing S N’s unrivalled on and off trade distribution network, Tiger will now be able to realise its massive potential in this market.”
Contact: 08453 010330