Unilever UK Home and Personal Care has launched the Impulse City Collection. The three variants, London, Paris and New York, have been designed to target a wider female market for the bodysprays and presents a growth opportunity for the category.
The launch is supported by a pound;5.5m investment on TV, cinema, digital and PR.
Javoneh Daneshpay, brand manager of Impulse, said: “The new London, Paris and New York variants provide excellent growth opportunity for the Impulse brand. With new differentiated artwork and fantastic new fragrances the City Collection will help grow the female body fragrance category.”
The fragrances have been re-blended to make them fresher and have been dermatologically tested and designed to be kind on skin.
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