S B arranges San Miguel’s first national TV advert campaign

S N UK is set to launch the first national television campaign for San Miguel at the end of April as part of a pound;9m support plan for the premium beer brand this year.

The advertising will debut at “Viva”, the Spanish and Latin American Film Festival running in more than 70 cinemas across the UK, before airing on national TV.

Andrew Jack, brand manager – San Miguel at S N UK, said: “The total trade growth of San Miguel last year was 23% and the campaign will expose a much larger audience than ever before to the brand which will ultimately help fuel awareness and drive further sales of the brand.”

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