Rubicon ice creams and lollies to see benefits of a summer push

A G Barr is kicking off the summer with a marketing campaign for its recently-launched range of Rubicon ice creams and lollies.

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The support will be spearheaded by a three-month TV advertising campaign running until the end of August for both the take home tubs and single serve ice lollies. In addition there will be outdoor advertising on six-sheet posters and phone kiosks during this month (June). Nationwide sampling will run throughout the summer.

The Rubicon ice cream range includes 110ml Rubicon Mango push ups in standard and 89p price-marked packs (PMPs); Passion and Lychee push ups in 89p PMPs; Rubicon Mango Ice Cream Swirl and Rubicon Mango Fruit Exotics in 750ml tubs (both price marked at £2.99) and a four-pack of 80ml Mango push ups.

Contact: 01204 664295

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