Britvic Soft Drinks is introducing Robinsons Fruit Shoot H2O, a sugar free, naturally flavoured water, designed for kids.
The new water will be supported by a pound;3m marketing programme in the first six months, including TV, print advertising and sampling.
It will come in three flavours: blackcurrant, orange and apple, all sugar-free with no artificial colourings or flavours.
Robinsons brand controller Jonathan Gatward said: “Fruit Shoot H2O will revolutionise water for kids by providing a fun, cool and great tasting drink that kids will love.”
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