Heinz has launched a new Tomato Ketchup Reduced Sugar Salt variety.
It will contain 30% less added sugar and salt and has no artificial sweetners, colours, flavours or preservatives.
Caroline Clarke, marketing manager of Heinz Tomato Ketchup, said: “We are confident that the Heinz Tomato Ketchup Reduced Sugar Salt variety will bring new consumers to the category, particularly those that are not currently heavy ketchup users, boosting incremental sales for retailers.”
The packaging has been developed to help ensure standout on-shelf, with front of pack flashes highlighting the absence of artificial sweeteners.
The product is available in a 580g format with an RRP of pound;1.59
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