Red Square range adds Cherry variety

Halewood International has launched Red Ice, a cherry variant, into its Red Square portfolio this month.

Red Ice will be launched in 70cl bottle format, tapping into the growing consumer trend to share bottles (now worth 33% of the RTD category, according to Halewood).

Head of marketing Richard Clark said the brand would be supported by a multi-million pound marketing campaign this year, including on-pack activity, POS and sponsorships.

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