Red Bull is introducing new multipacks from March that highlight the new Red Bull Racing Spy App.
The app gives them information about the F1 World Champions, behind the scenes footage, team updates and regular race reports.
Red Bull is also offering the chance to spend the summer with the Red Bull Racing Team. Consumers can win the chance to earn a summer internship with the Red Bull Racing Team by competing in an online test at redbull.co.uk
Damian Marshall, brand manager for Red Bull, said: “This is a really exciting piece of activity for Red Bull and the Sports amp; Energy category as a whole. The new packs and POS look great and will help drive sales for retailers as consumers get access to our Formula 1 team like never before.”
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