Mars Petcare has re-launched its Pedigree Joint Care+ with reduced and renewed packaging.
According to Mars Petcare, one in three dogs experienced joint stiffness and Pedigree Joint Care+ can have a significant impact on dog wellbeing, yet it is estimated that only 10% of dogs with joint stiffness are fed Pedigree Joint Care+.
Mars Petcare is aiming to make its functional treats more affordable. It has achieved a 93% reduction in primary and a 30% reduction in secondary packaging.
The support to reinvigorate the category will include marketing and PR.
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