Nestl eacute; Confectionery is challenging consumers to find a Gnome shaped jelly sweet in packs of its Rowntree’s Randoms.
The ‘Find the Phoney Gnome’ on-pack promotion will be available from February 21.
To claim a prize, consumers need to find a red ‘phoney’ gnome and then enter their unique in-pack code on the website to find out if they have won. The prizes are hundreds of ‘random’ cash rewards, with one prize of pound;1,084 and hundreds of pound;56, pound;27, pound;34 and pound;41 prizes. The promotion is designed to appeal to the target audience of 16-24 year-olds.
Graham Walker, trade communications manager of Nestl eacute; UK, said: “Rowntree’s Randoms has rocketed to the number two spot in impulse fruit sugar. With the brand now worth a pound;13m, we expect this fun consumer promotion to capitalise on a phenomenally successful product launch.”
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