R R Ice Cream has launched six new ice creams for the winter.
R R has introduced Smarties Party Ice Cream, Thornton’s Individual Indulgence Collection, Toffee Crumble Cone and the Lyons Maid ice cream brink, sandwich and artic roll.
Charlotte Hambling, senior brand manager at R R Ice Cream, said: “We are really excited about this latest range of new products as they will not only add value to the category, but also raise consumer interest in desserts over the key winter season coming up to Christmas. While we are responding to the market trends for individualisation and indulgence with the new offering from Thorton’s we are equally mindful of the credit crunch and have responded accordingly by launching the Smarties Party Ice Cream as well as additions to our huge value range with Toffee Crumble Cone.”
The Smarties Ice Cream, Toffee Crumble Cone and Lyons Maid are all available in price-marked packs.
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