R R builds up its impulse collection

R R Ice Cream has several new products for the impulse channel in time for the summer.

The new range includes Ribena Smoothie stick, Rachel’s Organic tubs and Nestl eacute; Raspberry Cheesecake stick.

The Ribena Smoothie stick is designed to capitalise on the growth of smoothies and the trend for healthier products. It contains only 85 calories, is rich in vitamin C and is virtually fat free.

The Raspberry Cheesecake Stick is raspberry cheesecake flavoured ice cream, covered in yoghurt flavoured coating with biscuit pieces, with a raspberry sauce. R R says it is the only impulse stick in the ice cream market to have biscuit inclusions.

The Rachel’s Organic tubes are ice cream variants of the premium organic dairy brand and are available in Ravishing Raspberry and Decadently Double Cherry in 500ml tubs.

Charlotte Hambling, senior brand marketing manager of R R, said: “Taste and quality are key drivers for consumers purchasing organic products, and Rachel’s has built its reputation by offering the best quality in the market.”

Contact: 01677 423397

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