Tetley has redesigned packaging for its Quickbrew brand which now features a union jack and retro-style teapot.
To celebrate the new design Tetley is running a series of consumer promotions in mainstream home and food titles and an on-pack promotion will start in October. The promotion will give consumers the chance to redeem on-pack tokens for branded Quickbrew items including tea cups and saucers, teapots and tea towels.
Allen Hunt, Quickbrew brand manager, said: “Research has shown that our core Quickbrew customers are traditional tea drinkers who are likely to make tea in a pot and take time to enjoy the experience. This re-design takes the brand back to an era when we all had time to savour a good tasting cup of tea with strong British origins.”
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