Quaker is aiming to help consumers make the perfect bowl of porridge by giving away free scoops.
The scoops measure the amount of oats and milk needed to make a bowl of porridge and are inside all 1kg packs of Quaker Traditional Porridge Oats.
PepsiCo trade marketing manager Cara Beeby said: “Our research has shown that people sometimes find it hard to make porridge that is the right consistency and texture. The scoop will enable them to make the perfect bowl of porridge every time.”
The scoop giveaway will be followed with an on-pack promotion on 1.4 million packs. Quaker expects to give away over 50,000 scoops. Customers can claim a free scoop, either by writing to a freepost address, phoning or entering via the internet.
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