Quaker extends hot cereal range

Quaker is adding to its portfolio of hot cereals with three new products: Take Heart, Organic Oats and Oatso Simple Raspberry Flavour. The launch of the new products will be supported by a new £2.5m television advertising and press campaign, featuring a new Quaker brand spokesperson.

PepsiCo trade marketing manager Nicky Seal commented: “Hots is the fastest growing segment within the cereals category and as people are becoming more health conscious we believe this growth will continue.”

“As the number one brand in instant and traditional oats, Quaker is perfectly positioned to maximise its potential.”

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