Procter Gamble is launching an on-pack Christmas promotion ‘Pass the Pringles presents’.
Available on Pringle Christmas tubes, consumers can win two presents, one for themselves and one for a friend.
Pringles has teamed up with Sony to offer music related prizes. The first prize is VIP tickets offering the winner and a friend the chance to meet their favourite Sony artists. Runner-up prizes include the latest Sony MP3 player and free music downloads.
The promotion will be supported by a pound;1.5m multi media campaign, including TV, consumer PR, online advertising, a website and a variety of POS.
Paul Lettice, trade communications manager of Procter Gamble, said: “We are very excited about this year’s Christmas initiative. Pringles is all about sharing and this winter it’s not only about sharing a great tasting snack but also about sharing presents.”
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