P G is launching a Pringles ‘Join the Dream Team’ promotion, offering the chance to meet Michael Owen and star in the next Pringles Football TV ad.
The on-pack promotion is designed to drive consumers to the Pringles Football website which encourages them to add a ‘keepy uppy’ video for the chance to star in the advert.
The promotion is on 230g and 170g Original, Sour Cream Onion, Salt Vinegar and BBQ.
Paul Lettice, trade communications manager at P G, said: “Sharing snacks will be high on the purchase agenda and the Pringles ‘Join the Dream Team’ on-pack promotion will offer consumers even more opportunity to get involved with the collective football spirit.
“Pringles is already a popular choice with consumers and we have a full offering of POS to further drive sales.”
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