King Kong is the theme of Pringles’ latest blockbuster on-pack offer, following the brand’s recent Lord Of The Rings on-pack offer, which achieved record retail sales.
Every special Pringles Kong can gives consumers the chance to win a trip to New Zealand, where King Kong was filmed, plus portable DVDs and millions of other prizes.
Centring on the message “So irresistible, you’ll want to grab them before Kong does,” the £2m Pringles Kong support plan includes national TV advertising from November 14 to December 31, and on-line activity on www.pringles.com/kong. The consumer PR programme includes a Pringles Kong ticket giveaway in UK cinemas and a national radio promotion in Ireland.
A catalogue of Pringles Kong point of sale material featuring Kong about to grab a Pringles will include roaring sonic shelfcards.
The King Kong movie opens across the UK on 15th December. Stocks of Pringles Kong packs will be available to all accounts from October.
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