As part of Pringles’ pound;3.23m Dream Team campaign, Pringles Dippers has launched a ‘Win a day in the life of a footballer’s wife’ promotion. This is to specifically target the female consumer during the football-focused weeks.
The first prize includes the chance to meet a member of the Pringles Dream Team, a pound;2,000 shopping spree, a spa visit and a champagne dinner. During the whole day the winner and a friend will be escorted in a limousine. Pringles is offering 500 luxury spa products as second prizes, to be won by entering the code found on the tube onto [http://www.pringlesfootball.com].
Paul Lettice, P G trade marketing manager, commented: “With the pairing of Pringles Dream Team and Dippers Footballer’s Wife promotions retailers can optimise their snacks sales across different consumer segments.”
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