Mars Petcare UK has launched price-marked packs across Whiskas and Pedigree.
The price marks run on some of the bestselling lines and they will be a permanent feature.
Whiskas has a new design and a pound;3.69 price flash on its Fishermans, Favourites, Poultry and Traditional 12 pouch packs.
Pedigree has both Gravy and Jelly six-pack cans with a price flash of pound;3.49.
According to Mars Petcare, multipacks are growing at 34% year on year and 63% of shoppers equate price-marked packs with promotional activity and value for money.
Wayne Tessier, convenience sales director of Mars Petcare, said: “The recession has hit consumers hard and it’s at times like these that they look to brands they know and trust to provide them with value for money. We know that putting price flashes like these on bestselling lines can really drive sales so retailers should be sure to stock up on Whiskas and Pedigree now.”
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