Mars is introducing price marked packs (PMPs) across its pouch range and key singles bars.
Maltesers, Galaxy, Minstrels and M amp;Ms pouches will carry a yellow and red £1.99 flash, while Galaxy Smooth Milk, Galaxy Caramel and Galaxy Ripple single bars will see a 55p flash.
The activity, available exclusively to independent retailers, is, says Mars part of its continued support for the channel and will help to drive sales and communicate extra value to consumers.
Bep Dhaliwal, trade communications manager at Mars, said: “Mars is committed to supporting retailers and helping to communicate extra value to consumers and this activity across popular Galaxy Singles and three of Mars’ bestselling Bitesize Brands is part of that, particularly as the trend for sharing products looks set to continue.”
Mars stresses that PMPs can help to drive sales and footfall in-store (HIM! PMP Research 2011) and can help to give consumers increased confidence in the price they are paying for the product.
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